Monday, April 2, 2012

China Glaze Crackle Glitter PR

China Glaze® Introduces Four New Crackle Glitter Polishes for May 2012

Los Angeles, CA – (March 2012):  Sparkle all summer long with China Glaze®’s new Crackle Glitters collection.  Once again taking crackle technology to the next level, this third-generation polish pairs the edgy innovation of crackling nail lacquer with glamorous glitters.  The China Glaze® Crackle Glitters features four shimmering shades including:

·         Luminous Lavender: Luscious light purple
·         Jade-d: Radiant bright green
·         Glam-More: Bold fuchsia
·         Gleam Me Up: Bright sky blue
Create glamorously different looks with just one sweep of China Glaze® Crackle Glitters.  Layer over different base colors to create bold styles.  Use a lighter coat to create a fine crackle, a thicker coat for a deep shatter effect.  Brush sideways or on an angle to create different looks.  As versatile and edgy as China Glaze®’s biggest celebrity fans (Lady Gaga, Rihanna, Nicole Ritchie and Kelly Osbourne, to name a few), China Glaze® Crackle Glitters add a spark(le) to one of the hottest nail art trends!

The China Glaze® Crackle Glitters collection will be available as open stock colors and four-piece counter display.  Individual polishes retail for $9 MSRP and will be available at fine salons and beauty supply stores nationwide in May 2012.

China Glaze is free of DBP, toluene, and added formaldehyde. China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: or follow China Glaze on Facebook and Twitter:

China Glaze is a division of American International Industries.

About American International Industries
For nearly 40 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include Ardell, Andrea, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, No Tweeze/Micro Tweeze, 'N Rage, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website:


  1. Funky Fingers already has a Glitter Crackle out and it's only $2.50. I've been wearing it for a week now and it's the best Crackle I've tried so far and I tried OPI and China Glaze.