Wednesday, September 15, 2010

Essie Archives

I decided to look at Essie's archives next to see how their website and brand has changed over the years. The first thing I noticed was that even in its very beginning, Essie's site was much more polished (excuse the pun) and pretty than OPI's. Here's the main page from 2002 (as always, click to enlarge):

Next, I took a look at Essie's "New Collections" page, which featured the "GoGo" collection::

As you can see, their colors were much more varied than OPI's collections of the time, including a neutral and a purple in one collection rather than being entirely made up of fairly generic pinks and reds - unfortunately, their variety means I'm now totally lemming Orient X-Presso, and I imagine it's really hard to find. *sigh* I guess that's what I get for doing good research. :) Unfortunately, I couldn't find pictures of their regular colors from the time, and the pictures didn't show up on later versions of the site. :( Anyway, I was very impressed, and from what I could see, Essie was ahead of the curve as far as website design at the time. And while I don't know if they're still ahead of the curve, they're definitely on the front end of the curve...or something. Anyway, here's a screenshot of their current site:

As with the OPI site...gorgeous!

I just finished painting my nails with Piggy Polish Just Before Dawn, but as it's 9:30 P.M., you won't be seeing pictures until tomorrow. I hope you're all having a great week...and if you're not, at least it's halfway over! :)


  1. I really like these posts. I like the old Essie pictures but I really like the new Essie promo webpage look. Funny, because with OPI I went the other way (liked their old stuff better). Any way I consider it, I want to see nail polish...not sexed up women selling color. :P But I'm funny that way.

  2. Lacquer Ware for Tips and Toes- I'm glad you like them! I really love Essie's new website, but I'm kind of mixed on OPI's - I don't like women selling color, either, but I really like the design of the :)